Preparation for fundraising
Before you seek outside investment, you must be ready with a credible business proposition. You normally get just one chance with each prospective investor, so you need the right story and the right management team to execute it.
There are some key elements you must have in your proposition:
A key factor in the attractiveness of your business to an investor is its scalability. How big can it become? If you can readily scale up for international markets (and need investors' money for this), then your proposition will be more valuable and much more likely to attract funding.
You need to be ready for a long fundraising process and plenty of rejection, even with a great story. Investors like to be informed about market developments and will often give you a polite hearing even when they see little prospect of investing. Risk appetite and portfolio spread will often rule out one investor but suit another.
What you need
Your proposition needs to be expressed in three main elements:
I have prepared, evaluated and fine-tuned scores of business plans, so I can help you with this process at many levels. I have developed a proprietary projections package that can quickly generate the numbers you will need, and will also enable you to dry-run your proposition in advance of committing funds. I can guide you with your investor presentation, having given many myself and having been on the receiving end of many more.